Applications & Sales Engineer

Key Responsibilities 

Sales & Front‑End Engineering Support 

• Support Outside and Inside Sales throughout the sales cycle by providing technical consultation, application expertise, and solution development for complex customer requirements. 

• Lead technical engagement with customers, including site visits, process reviews, technical presentations, equipment trials, and scope clarification meetings. 

• Develop and review technical scopes of supply, equipment descriptions, system layouts, and value‑added solution narratives for proposals, quotations, and bids. 

• Evaluate customer process data, operating conditions, and performance targets to recommend appropriate equipment configurations, system architectures, and upgrade paths. 

• Provide technical input into pricing strategy, risk identification, and commercial positioning for capital equipment and system opportunities. 

• Take ownership of more technical oriented customer accounts.

Applications Engineering & Solution Execution 

• Perform applications engineering activities including equipment sizing, system configuration, layout development, and review of mechanical and electrical drawings. 

• Serve as technical support during order execution, manufacturing handoff, installation, commissioning, and start‑up phases. 

• Troubleshoot complex performance, reliability, or process issues in collaboration with Service, Engineering, and Field Support teams. 

• Review operating feedback and performance data to recommend process optimization, upgrades, or additional equipment solutions. 

• Support customer training efforts related to equipment operation, maintenance, and best‑practice application usage. 

Cross‑Functional Coordination 

• Act as a technical liaison between Sales and Technical Departments - Engineering, Product Management, Project Management, Supply Chain, and Manufacturing. 

• Ensure customer requirements, assumptions, and scope boundaries are clearly documented and communicated internally. 

• Support resolution of technical escalations or deviations through structured problem solving and cross‑functional alignment. 

• Contribute technical input to product roadmap discussions based on field experience, customer feedback, and competitive insight. 

Market, Product, & Knowledge Leadership 

• Maintain deep knowledge of company products, system capabilities, and installed base applications. 

• Monitor industry trends, customer operating practices, and competitor solutions to inform sales strategy and application guidance. 

• Represent the company as a technical subject‑matter expert at trade shows, customer seminars, and internal training sessions. 

• Capture and document application learnings, recurring issues, and best practices to support continuous improvement and knowledge sharing. 

Safety & Compliance 

• Ensure all solutions and site activities comply with applicable safety standards, regulatory requirements, and internal policies. 

• Promote safe work practices during customer site visits and support customers with safety‑related application guidance when needed. 

Required Qualifications 

• Bachelor’s degree in Engineering (Mechanical, Electrical, Mining, Metallurgical, Industrial, or closely related discipline). 

• 8–12+ years of experience in applications engineering, sales engineering, or technical sales within metal recycling or similar heavy industrial equipment environments. 

• Demonstrated experience supporting capital equipment or engineered system sales with significant technical complexity. 

• Strong understanding of heavy industrial equipment such as shredders, crushers, hammermills, material handling systems, and related processing technologies. 

• Ability to interpret engineering drawings, specifications, and process documentation. 

• Strong written and verbal communication skills with the ability to present complex technical concepts clearly to customers and internal teams. 

• Proven ability to work independently, manage multiple priorities, and operate effectively in a customer‑facing role. 

• Willingness to travel frequently (typically 60–70%) primarily in North America, with occasional international travel. 

Preferred Qualifications 

• Advanced engineering degree or relevant professional certifications (PE, PMP, Six Sigma). 

• Hands‑on experience with equipment installation, commissioning, or field service support. 

• Familiarity with CRM systems (Salesforce or similar), ERP systems (SAP or similar), and basic CAD or layout tools. 

• Experience supporting large, multi‑discipline system projects or long sales cycles. 

• Additional language skills (Spanish, Portuguese, German, French, or others) helpful but not required. 

  Core Competencies 

  • Advanced technical and application expertise 

  • Strong customer orientation and consultative approach 

  • Commercial awareness and decision‑making judgment 

  • Structured problem solving and analytical thinking 

  • Cross‑functional collaboration and influence 

  • High degree of accountability, initiative, and autonomy